Redken

L'Oréal USA Collaborates With StyleSeat

L'Oréal USA Professional Products Division is collaborating with StyleSeat.com, an online destination of beauty and wellness services for salon professionals and their clients.

Redken Co-Founder Paula Kent Meehan Passes Away at 82

Redken Co-Founder Paula Kent Meehan Passes Away at 82

Co-founder of Redken Laboratories Paula Kent Meehan passed away at age 82 in her Beverly Hills home June 23.

“Today, we lost a true legend in the professional haircare industry. The legacy that she has left sustains the brand today,” says Redken U.S. general manager Leslie Marino. “Paula created products and education programs that propelled the industry’s transformation. Her pioneering ways will be missed but her spirit will be in our hearts and minds forever.”

ISBN Presents Pat Parenty With Legend Award

Pat Parenty, president, L’Oréal USA professional products division, SalonCentric

The International Salon/Spa Business Network will present its 2014 Legend Award to Pat Parenty, president of the L’Oréal USA professional products division and SalonCentric, at its annual conference. This year's conference, “The Business of Being Social,” will take place at the Terranea Resort in Rancho Palos Verdes, California, May 4-6.

L2 Names Haircare, Color Brands With Top Digital IQs

L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

Oh, Snap!

Redken Extreme Anti-Snap Leave-In Treatment

Redken’s Extreme Anti-Snap Leave-In Treatment provides heat protection, reduces friction from brushing and helps prevent breakage and split ends. It’s one component of the Extreme haircare collection that features IPN, Redken’s proprietary Interlock Protein Network that offers strengthening and repair to distressed hair.

Keeping Up APPearances

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Redken 5th Avenue NYC has relaunched its free Style Station mobile phone application. It originally launched in January 2011 for download on iPads, iPhones and Android phones; it now has more than 20,000 downloads, and is getting a strategic upgrade for the launch of Chromatics, Redken’s new Prismatic Permanent Color line.