report

Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray

Promotions Influence Shopping Decisions

Promotions help determine where a customer shops and what they buy, according to a recent study by RetailMeNot, a marketplace for digital offers. The study, which was conducted using Google Consumer Surveys (and other third-party research) unveils several stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way.

Top Global Consumer Trends of 2015

Consumers are maximizing their time and money by finding products and services that combine multiple needs, according to research company Euromonitor International's list of the Top 10 global consumer trends for 2015.

“In 2015, the sharing economy is growing and disrupting the way in which individuals think of space and ownership," said the report’s author and Euromonitor consumer trends consultant Daphne Kasriel-Alexander. "Consumers are increasingly preoccupied with access to goods rather than owning them outright.”

2014 Holiday Sales Highest Since 2011

It appears that confident consumers stocked up on holiday gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011, according to the National Retail Federation.

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.

Retail Sales Increased 0.6% in November

Holiday shoppers took advantage of deep discounting and early sales to lift retail spending in November, says the National Retail Federation. Not including automobiles, gasoline stations or restaurants, retail sales increased 0.6% seasonally-adjusted over October and 3.2% unadjusted over November 2013. Gains were consistent with NRF’s holiday sales forecast, which anticipates an increase of 4.1% over last year.