NPD Highlights: Beauty Holiday 2015 Outlook

The U.S. prestige beauty industry has entered a phase of renewed growth, which has put the industry in a healthy position heading into the 2015 holiday season. Overall dollar sales are up 8% (January through September) compared to this time in 2014 (according to the NPD Group's "U.S. Prestige Beauty Total Measured Market"); and more consumers plan on purchasing beauty products this holiday season compared to last year (according to NPD Group's "Holiday Purchase Intentions Survey 2015").

Online Retail Mistakes Could Cost Retailers In-Store Visits This Shopping Season

Customer service mistakes made with Cyber Monday online shoppers could lead to significant in-store sales losses in the 2015 holiday gift-buying season, according to the latest LoyaltyOne consumer research.

Nearly half (47%) of Cyber Monday shoppers indicated they’ll be reluctant to make an in-store holiday season purchase from a retailer with whom they have an unhappy online experience on the Monday after Thanksgiving, per LoyaltyOne’s October 2015 nationwide survey of 1,019 American consumers.

Consumers Are Holiday Shopping Before Thanksgiving

This year, more consumers are expected to begin their holiday shopping earlier and a higher percentage of shopping will take place online, according to global information company The NPD Group.

Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. And most plan to continue their holiday shopping into December.

Consumers Aren't Waiting for Black Friday

Shoppers are starting their holiday planning earlier and not waiting for Black Friday and Cyber Monday to make all their purchases, according to the fifth annual holiday edition of Shoppers Trend Report from RetailMeNot, marketed as the largest digital offers destination in the United States.

Shoppers Increase Spending This Holiday Season

This year’s holiday retail season is expected to be strong in the United States. eMarketer forecasts that U.S. retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year—and the highest since the 6.3% rise in 2011.

In-Store Shoppers Are Interested in Location-Based Services

Shoppers are very interested in wi-fi and location-based in-store services, such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%), according to the eighth annual installment of the Zebra Technologies Corp. Global Shopper Study.