research

Millennial, Gen X, Boomer Women Share Similarities

Despite some key distinctions in areas such as communication preferences and smartphone usage, women of all ages share surprising similarities when it comes to their shopping habits, according to SheSpeaks' new #GenWomen Survey.

Fragrance Proves Essential to Beauty Routines

Poshly Fragrance Report

Eighty percent of women wear fragrance at least once a week, according to a report recently released by Poshly, which builds personalization technologies that connect beauty brands with beauty consumers.

The Fragrance Report covers fragrance preferences and shopping habits, amongst key insights; and is based on results from more than 11,000 beauty consumers. The insights may serve to help beauty retailers' fragrance considerations as they determine their level of investment in the category.

Consumers Prefer In-Store Shopping

Ninety percent of consumers prefer shopping in brick and mortars and more than half of online retail sales are captured by brick and mortars, according to the "Omnichannel Shopping Preferences Study" by A.T. Kearney, a global management consulting firm.

Retail Sales Increase to 4.1% in 2014

Retail Sales Increase to 4.1% in 2014

This year’s retail-industry sales are expected to increase 4.1%, up from 3.7% in 2013, according to the National Retail Federation’s 2014 economic forecast. Furthermore, online sales are expected to grow between 9% and 12%. The forecast includes traditional retail categories, such as specialty stores.

Beauty Culture: RSR Research Fast Facts

Beauty Culture: RSR Research Fast Facts

Price Image Wins

Digital Investment Proves Profitable for Beauty Brands

Digital Investment Proves Profitable for Beauty Brands

Ecommerce in beauty grew 29% in 2012, alongside 6% growth in beauty, according to think-tank L2’s 2013 “Digital IQ Index: Beauty” report, which explores the digital performance of 85 beauty brands, including site, digital marketing, social media and mobile activity across skin care, color cosmetics and fragrance channels.

"Exploiting new growth channels, Beauty brands are doubling down on digital, and some of these bets are starting to pay off," says L2 founder and NYU Stern clinical professor of marketing Scott Galloway, author of the report.