research

Better Economy Leads to Growth for Salon Services, Products

Total revenues for all salon-industry services—hair, skin and nails—plus salon retail grew at a respectable 3.1%, according to the new 2014 Professional Salon Industry Haircare Study from Professional Consultants & Resources, a leading salon-industry strategic-consulting and data-source company.

The total U.S. salon haircare market segment (services and retail) registered $67.02 billion, representing growth of 3.2%. There are nearly 303,000 salons and barbershops in the United States that use and sell salon haircare products.

Retail CFOs Forecast 10% Growth in 2015 Online Sales

Seventy-eight percent of retail chief financial officers anticipate their online sales to grow this year, according to a recent survey from BDO USA, a business advisor to consumer business companies. Overall, CFOs forecast an impressive 9.9% boost to ecommerce sales this year. This projected increase comes after the Commerce Department’s estimate of a record-breaking $304.9 billion in U.S. online sales in 2014.

Fewer Women Shopped for Beauty in 2014

The vast majority of U.S. women—eight out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group.

Americans Have Highest Smartphone Usage

Americans are now spending an average of 4.7 hours a day on their smartphones—more than their counterparts in at least 11 countries around the world—according to a new monthly report from measurement firm Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries.

Consumers Buy More Online in Winter

An average of 34% of consumers buy more online in winter than at other times of the year, according to the participants of a survey conducted by One Hour Translation in eight key world markets during the latter half of January 2015. Winter is defined as January and February in seven countries; June, July and August in Australia.

The countries breakdown is as follows:

Promotions Influence Shopping Decisions

Promotions help determine where a customer shops and what they buy, according to a recent study by RetailMeNot, a marketplace for digital offers. The study, which was conducted using Google Consumer Surveys (and other third-party research) unveils several stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way.