research

2014 Holiday Sales Highest Since 2011

It appears that confident consumers stocked up on holiday gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011, according to the National Retail Federation.

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.

Retail Sales Increased 0.6% in November

Holiday shoppers took advantage of deep discounting and early sales to lift retail spending in November, says the National Retail Federation. Not including automobiles, gasoline stations or restaurants, retail sales increased 0.6% seasonally-adjusted over October and 3.2% unadjusted over November 2013. Gains were consistent with NRF’s holiday sales forecast, which anticipates an increase of 4.1% over last year.

More Holiday Shoppers Pay With Smartphones

Nearly 30% of U.S. smartphone owners plan to use mobile payment offerings, such as Apple Pay or Google Wallet, for shopping in stores this holiday shopping season, according to the 2014 Holiday Mobile Payments Survey from Stratos, creator of the Bluetooth Connected Card Platform.

In fact, 17% of the smartphone users said they would spend more because of these new payment options. Smartphone users wanted to use mobile payments applications such as Apple Pay and Google Wallet in these locations for the holidays:

Consumers Spend Big Over Thanksgiving Weekend, Cyber Monday

Fifty-five percent of holiday shoppers were expected to be in stores and online over Thanksgiving weekend, according to the National Retail Federation’s Thanksgiving Weekend Spending Survey, conducted by Prosper Insights & Analytics.

Marketing to Multiethnic Consumers Intensifies

Thirty percent, or 9 million, of 2010 U.S. census takers indicated mixed-raced heritage—up from 6.8 million in 2000; and more specifically, 16% indicated Hispanic and 13% indicated Black. Subsequently, the multicultural beauty products market continues to outpace the growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, within an estimated $400 billion global beauty industry.