research

Digital Investment Proves Profitable for Beauty Brands

Digital Investment Proves Profitable for Beauty Brands

Ecommerce in beauty grew 29% in 2012, alongside 6% growth in beauty, according to think-tank L2’s 2013 “Digital IQ Index: Beauty” report, which explores the digital performance of 85 beauty brands, including site, digital marketing, social media and mobile activity across skin care, color cosmetics and fragrance channels.

"Exploiting new growth channels, Beauty brands are doubling down on digital, and some of these bets are starting to pay off," says L2 founder and NYU Stern clinical professor of marketing Scott Galloway, author of the report.

Deloitte Forecasts 4% to 4.5% Increase in Holiday Sales

Deloitte Forecasts 4% to 4.5% Increase in Holiday Sales

As the economy improves at a gradual-but-steady pace, retailers can expect moderate gains this holiday season, Deloitte forecasts.

Map Identifies Areas of Rosacea Prevalence in the United States

Map Identifies Areas of Rosacea Prevalence in the United States

Residents of New England appear to suffer the highest incidence of rosacea in the United States, while those in Hawaii may be affected the least, according to a geographic analysis of National Rosacea Society membership data.

The conspicuous, red-faced disorder is now estimated to affect more than 16 million Americans.

Harris Interactive: Americans Uninformed About Sun Protection, Antiaging

Harris Interactive: Americans Uninformed About Sun Protection, Antiaging

Many Americans are entirely unaware of the risks of sun exposure as well as who is at risk for sun damage and sun protection, according to a new nationwide online survey conducted by Harris Interactive on behalf of the Personal Care Products Council trade association.

Harris Interactive: Americans Uninformed About Sun Protection, Antiaging, p.2

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Harris Interactive: Americans Uninformed About Sun Protection, Antiaging, p.2

“Unfortunately, the American public still has a long way to go before we treat sunscreen the way we treat seat belts,” adds Ahmed. “Every time you step out of your door, you should automatically apply sunscreen—rain or shine, summer or winter—as well as wear protective clothing and seek shade whenever possible.”

According to the AAD and the Skin Cancer Foundation, some of the best ways to protect oneself from UV damage are to:

Mintel: 26% Decline in Hair-Relaxer Sales Over the Past Five Years

Mintel: 26% Decline in Hair-Relaxer Sales Over the Past Five Years

As the natural-hair trend booms in black hair, relaxer sales are suffering, according to the latest research from
Mintel, a leading global supplier of consumer, product and media intelligence.