Sephora

Sephora Brings Innovation to Beauty Apps

Innovation in beauty apps keeps on getting better, and Sephora is using it to continue to reach millennials right where they live—on their mobile phones! The beauty retailer has expanded its Sephora Virtual Artist app for Android and iPhone with features that give beauty aficionados nearly innumerable options for eye color shades and styles to aid them in their beauty purchase decisions.

Q&A with Letty Calvo

Vera Mona’s owner and CEO shares how she grew her business from a garage-based startup to an Instagram sensation.

It’s the kind of fairytale that can only occur in the digital age: Girl makes new product. Girl posts on Instagram. Product goes viral—and a booming business is born!