What's Driving Retail? Here Are Three Consumer Trends for Holiday, Beyond

This is the first installment in a three-part series on high-tech shopping trends.

What are the consumer trends that can bring cheer to your holiday, year end and beyond? I’m tracking three: local goes social, personalization goes high-tech and lines of distribution are dissolved. Regardless of the size of your operation, the trends in consumer shopping transcend stores and apothecaries. They are part of a bigger picture in consumer demand and will go well into 2016.

Millennial, Gen Z Consumers Spend for Back-To-School

In order to understand the way influential Millennial and Gen Z consumers shop during the all-important back-to-school season, Teen Vogue and the International Council of Shopping Centers partnered to explore and identify how malls, the Web and social media factor into their retail experiences, as well as how much they plan to spend, their reasons for shopping in-store versus online and more. 

According to the online survey, which yielded more than 1,000 responses from Teen Vogue's IT GIRL panel:

Influenster Launches On-The-Go Beauty Shopping App

Product discovery and reviews platform Influenster has launched its new and improved mobile app for the iPhone and iPad. The Influenster app is designed to be the on-the-go shopping companion for members to compare products, write instant reviews and discover new products along the way. This mobile upgrade, alongside the unveiling of the brand new look and capabilities of, is set to offer users a seamless, immersive social experience that fully integrates products into their everyday lives.

Consumers Spend Big For Mother's Day

Beauty retailers look out: Families this year are ready to splurge for Mother's Day, according to the National Retail Federation’s 2015 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics.

Americans will spend an average of $173 on mom this year, up nearly $10 from $163 last year and the highest amount in the survey’s 12-year history. Total spending is expected to reach $21.2 billion.

Promotions Influence Shopping Decisions

Promotions help determine where a customer shops and what they buy, according to a recent study by RetailMeNot, a marketplace for digital offers. The study, which was conducted using Google Consumer Surveys (and other third-party research) unveils several stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way.