skincare

A Natural Fit

OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers’ increasing interest in natural beauty products and one family’s fastidious, hands-on approach.

Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school.

Secrets of Korean Skin Care

Exotic, unusual and effective—13 traditional Korean-beauty skincare ingredients to know, plus products to consider for your store.

Stocking your shelves with the top skincare superstars brought to you by the Seoul sisters of the Far East can mean big revenue for your business. The global obsession and overwhelming success of Korean beauty (or K-beauty) is due in part to the pervasive beauty movement’s resolute “skin care before makeup” methodology.

Mask Magic: The Best Sheet Masks to Cover All Your Customers’ Needs

Scroll through any Instagram feed these days and you’ll likely see it—a photo of a celebrity wearing a sheet mask. Drew Barrymore, January Jones, Mindy Kaling and even Sean
Combs have taken selfies wearing sheet masks as they relax at home or prepare for red carpet events. The Korean-beauty secret originally landed in the U.S. around 2009, and since then, the trend has only increased in popularity.

Bondi Sands Everyday Gradual Tanning Milk

With the help of Bondi Sands' Everyday Gradual Tanning Milk, your customers can get that healthy, natural-looking glow they crave for summer. Its dual-action formula hydrates the skin while also providing a glow all year round. Nourishing ingredients like aloe vera, vitamin E and cocoa butter scents make it suitable for everyday use as a moisturizer. Its light, non-sticky formula make tanning easier than ever before.

SRP: $22 (13 oz.)

For more information, visit bondisands.com.

Executive Spotlight: Aimee Werner

Discover the inspiration behind Whish, a skincare company based on simple, clean ingredients.

You may recognize Whish from last year’s Beauty Pitch finals hosted by Cosmoprof North America, in the established brand category. Now in its 10th year of business, Whish is a high-performance, natural skincare and body-care line created by Aimee Werner. Werner’s inspiration to start her own line of women’s shaving products orginated from a chance encounter with her husband’s shaving cream—a vision that grew into a complete line of quality skincare products. From founding the company with her husband, Jesse, to employing 20 people, Werner talks about the evolution of Whish.

Dermaflash Skincare Device

Your customers can now enjoy the trendy treatment called dermaplaning at home using a new skincare device called Dermaflash. We discovered this skincare device at the Indie Beauty Expo LA, last weekend and it created much buzz (no pun intended) on the showroom floor. Designed specifically for the delicate skin on a woman’s face, Dermaflash provides a superior level of exfoliation. A subtle sonic vibration and proprietary edge instantly remove dead skin cells, built up debris and peach fuzz. The results are immediate—a silky, smooth, hair-free complexion with no downtime.