While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by Shop.org, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.
TABS Group—a leading technology-enabled analytics firm servicing the consumer-products industry—released the results of its 2014 Beauty Consumer Insights Study Dec. 15 with lots of great news as well as excellent advice for what it calls "specialty beauty stores."
Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.
Cosmoprof North America, which was recently named No. 103 of 2013's Top 250 Trade Shows in the United States by Trade Show News Network, will be providing a social-media conference for the upcoming 2014 show, scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas.
The professional-beauty trade show moved up nine spots from its ranking as No. 112 of the Top 250 Trade Shows in the United States in 2012, per TSNN—a trade show industry news source. CPNA was recognized for its consistent growth in net square footage.
Explore the legal considerations involved in advertising and brand protection on social-media sites.
Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.