social media

Ultra/Standard Distributors Acquires TextureMedia

Ultra/Standard Distributors has a new acquisition: TextureMedia, a social-media haircare community for multicultural beauty consumers. Terms of the deal weren’t disclosed.

One-Quarter of Online Retailers Say Facebook Among Top New Customer Acquisition Marketing Tactics

While paid search and email marketing both still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the "State of Retailing Online 2015"—which includes personal care among its industries surveyed and was conducted by, Forrester Research and Bizrate Insights—25% of retailers surveyed cite Facebook as a top acquisition platform.

CPNA Launches Multiple Social-Media Strategies

Cosmoprof North America is working to bring its show experience to attendees well in advance of the July 12-14 event, on past the end of the show via diverse social-media strategies.

New TABS Group Study: "Specialty Beauty Stores" Draw "Heavy" Product Buyers

TABS Group—a leading technology-enabled analytics firm servicing the consumer-products industry—released the results of its 2014 Beauty Consumer Insights Study Dec. 15 with lots of great news as well as excellent advice for what it calls "specialty beauty stores."

Small, Medium Businesses Dominate Social Media Business Promotion

Small, Medium Businesses Dominate Social Media Business Promotion

Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.

CPNA Receives Recognition, Announces Social-Media Conference

Cosmoprof North America 2014

Cosmoprof North America, which was recently named No. 103 of 2013's Top 250 Trade Shows in the United States by Trade Show News Network, will be providing a social-media conference for the upcoming 2014 show, scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas.

The professional-beauty trade show moved up nine spots from its ranking as No. 112 of the Top 250 Trade Shows in the United States in 2012, per TSNN—a trade show industry news source. CPNA was recognized for its consistent growth in net square footage.