Small and medium businesses use social media to promote their businesses more than any other category, according to the latest BIA/Kelsey Local Commerce Monitor, which is conducted online with research partner Ipsos. More specifically, 74.5% of SMBs use social media to promote their businesses.
Cosmoprof North America, which was recently named No. 103 of 2013's Top 250 Trade Shows in the United States by Trade Show News Network, will be providing a social-media conference for the upcoming 2014 show, scheduled for July 13-15 at the Mandalay Bay Convention Center in Las Vegas.
The professional-beauty trade show moved up nine spots from its ranking as No. 112 of the Top 250 Trade Shows in the United States in 2012, per TSNN—a trade show industry news source. CPNA was recognized for its consistent growth in net square footage.
Explore the legal considerations involved in advertising and brand protection on social-media sites.
Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.
Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.
It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.
The finalists are now out for the 2013 Cosmetic Innovator of the Year Awards from the Independent Cosmetic Manufacturers and Distributors. From cosmetics to marketing and hair products to body care, they're considered among the best new breakout products, packaging and advertising campaigns in the beauty industry.