study

Women Spend Big on Hair Care

Thirty-two percent of women tried a new haircare product in 2014, according to a recent Beauty by the Numbers report from The Benchmarking Co., a beauty and personal-care research firm.

The study reveals top haircare products and brands, as well as haircare and hair product-buying habits. Its findings were reported as follows:

The top regularly used at-home haircare products include:

99% Shampoo
96% Conditioner
59% Hair Spray

Americans Have Highest Smartphone Usage

Americans are now spending an average of 4.7 hours a day on their smartphones—more than their counterparts in at least 11 countries around the world—according to a new monthly report from measurement firm Informate Mobile Intelligence, which tracks and measures consumer use of smartphones in 12 countries.

Promotions Influence Shopping Decisions

Promotions help determine where a customer shops and what they buy, according to a recent study by RetailMeNot, a marketplace for digital offers. The study, which was conducted using Google Consumer Surveys (and other third-party research) unveils several stages of the consumer shopping journey and demonstrates how promotions have a significant impact at each stage along the way.

Online Shopping Proves Successful for Beauty Sector

Forty-seven percent of U.S. online shoppers of beauty and personal-care products have shopped more frequently in 2014 than 2013, according to a study out Dec. 16 from A.T. Kearney. “Beauty and the E-Commerce Beast: 2014 Edition” lays out the results of a consumer survey of online beauty and personal-care shoppers.

140 Million Shoppers Expected Thanksgiving Weekend

Shoppers at R.H. Macy's, Herald Square in New York City

Sixty-one percent of shoppers, about 140 million, say they will or may shop either Thursday, Friday, Saturday or Sunday during Thanksgiving weekend, according to the National Retail Federation's Thanksgiving Weekend Expectations survey, conducted by Prosper Insights & Analytics.

Marketing to Multiethnic Consumers Intensifies

Thirty percent, or 9 million, of 2010 U.S. census takers indicated mixed-raced heritage—up from 6.8 million in 2000; and more specifically, 16% indicated Hispanic and 13% indicated Black. Subsequently, the multicultural beauty products market continues to outpace the growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, within an estimated $400 billion global beauty industry.