survey

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products.

That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted earlier this month by market-research company Lab42.

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Sharing, With a Twist

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Online consumer privacy survey

It might be a difficult idea to comprehend, but believe it or not, consumers are more trusting of sharing their information with retailers instead of social-media networks—especially if it enhances the shopping experience.

That's according to the the e-tailing group and MyBuys. Recently, they jointly conducted an online survey of 1,000 consumers that examined the evolving relationship between consumers, retailers and social media. Notable findings:

    Don’t Make ’Em Wait

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    thinkstock.com/Hemera Collection

    I hate to wait in line. And, I imagine you might too. How much of an impact do you think this modern-day shopping temperament has on your business?

    A recent survey commissioned by Great Clips Online Check-in reveals that customers are wholly displeased with waiting even 10 minutes in a retail outlet.

    The chain salon recently launched a timesaving online check-in system for customers and surveyed consumers about their experiences with waiting as part of a campaign to introduce the online check-in app.

    New PBA Survey Provides 1st-Quarter Distributor Benchmarking Data

    New PBA First-Quarter 2012 Distributor Benchmarking Survey

    The Professional Beauty Association’s new First-Quarter 2012 Distributor Benchmarking Survey has just been released. The survey supplies sales, line, store, employee and educational data that can aid beauty distributors of all sizes in making business decisions.

    The information in this recently redesigned PBA membership-benefit program can also help a beauty distributor benchmark his or her business against other similar ones.

    Use Your Online Shipping Policy as the Hook

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    thinkstock.com/iStockphoto collection

    Need an edge over the competition? Offer free online shipping. Better yet, provide a no-hassle return/exchange policy for your online business, and you’re sure to win over shoppers, according to the recently released “Online Shopping Customer Experience Study.” The report—a collaboration between comScore, which measures the digital world and provides digital-marketing intelligence globally, and shipping and business-solutions leader UPS—explores the world of returned items and customer shipping-service preferences.