Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.
One-inch ceramic crimping plates, temperatures up to 430°F with 60-second heat-up, finger rests, rheostat temperature control, an on/off switch and an 8-foot professional swivel power cord are just a few of the features the Gold 'N Hot Ceramic Crimping Iron boasts.
Philip Kingsley has launched the Moisture Extreme Shampoo and Conditioner Duo developed specifically to provide nourishment for textured hair. The shampoo contains cocoa butter to cleanse and moisturize. The conditioner is formulated with oils of almond, wheat germ, avocado and babassu, which work together to condition the hair from the cortex to the outer layer.