Three Ways to Engage Mobile for Retail Success Before Year-End

This is the second installment in a three-part series on high-tech shopping trends.

As you’ve no doubt seen, this holiday shopping season is all about mobile. With my respect for the power of technology, I’m glad to see retailers recognizing the impact mobile devices are having on shaping shopping habits.

In my first column in this series, I highlighted three consumer trends that will stick around: local goes social, personalization goes high-tech and the dissolving of lines of distribution. This article focuses on three ways to activate mobile before year-end to create localized, personalized interactions that lead to sales.

What's Driving Retail? Here Are Three Consumer Trends for Holiday, Beyond

This is the first installment in a three-part series on high-tech shopping trends.

What are the consumer trends that can bring cheer to your holiday, year end and beyond? I’m tracking three: local goes social, personalization goes high-tech and lines of distribution are dissolved. Regardless of the size of your operation, the trends in consumer shopping transcend stores and apothecaries. They are part of a bigger picture in consumer demand and will go well into 2016.

Pantone Reveals Two Colors for 2016: Serenity, Rose Quartz

Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz are both the Pantone Color of the Year for 2016, as announced by Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries. The two colors are considered a harmonious pairing of inviting shades that embody a mindset of tranquility and inner peace.

Online Retail Mistakes Could Cost Retailers In-Store Visits This Shopping Season

Customer service mistakes made with Cyber Monday online shoppers could lead to significant in-store sales losses in the 2015 holiday gift-buying season, according to the latest LoyaltyOne consumer research.

Nearly half (47%) of Cyber Monday shoppers indicated they’ll be reluctant to make an in-store holiday season purchase from a retailer with whom they have an unhappy online experience on the Monday after Thanksgiving, per LoyaltyOne’s October 2015 nationwide survey of 1,019 American consumers.

Consumers Are Holiday Shopping Before Thanksgiving

This year, more consumers are expected to begin their holiday shopping earlier and a higher percentage of shopping will take place online, according to global information company The NPD Group.

Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6% increase over 2014, according to NPD’s 2015 Holiday Purchase Intentions Survey. And most plan to continue their holiday shopping into December.

UV Nail Gel Market To Total Nearly $60 Million by 2020

Global demand for UV nail gel, which gives a shiny look and has a fast curing time, is projected to reach roughly $59.31 million by 2020, according to the report, "UV Nail Gel Market by Chemistry (Acrylate, Methacrylate, Cyanoacrylate), and Regional Analysis (Asia-Pacific, North America, Europe, and ROW) - Global Trends & Forecasts to 2020," published by MarketsandMarkets.