United States

NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics announced Aug. 29 it has expanded its retail partnership with Target to more than 1,000 doors across North America. That followed positive reaction to its entry in Target’s Canadian market as well as an extremely successful test launch domestically.

“As a brand we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers,” says Scott Friedman, NYX Cosmetics CEO.