Urban Decay

Dare to be Different

Wende Zomnir, Urban Decay
A brand that’s as outspoken and bold as its colors, Urban Decay has been shaking up the industry for two decades.

Consumers in today’s color cosmetic-obsessed market have access to an endless array of lipsticks and eyeshadows that come in every color known to man. But such was not the case for beauty junkies of the 1990s, a time when store shelves were primarily stocked with a sea of pink, red and beige hues—that is, until the brand Urban Decay came along.

Top 2016 Holiday Beauty Brands by State

Anastasia Beverly Hills, Urban Decay and MAC Cosmetics are the most sought-after beauty brands across the United States, according to Influenster’s most recent findings. The consumer insights company aggregated the top reviewed beauty brands on its website and then conducted an online poll with 4,065 women to find out what beauty brands they want to find in their stockings this holiday season.