Valentine's Day

Valentine's Day Shoppers Hit Up Brick And Mortars

Seventy-six percent of Valentine's Day shoppers will purchase items in stores, while nearly 60% of online shoppers will pick up their items in stores, according to the International Council of Shopping Centers.

Falling gas prices could help to fuel spending this Valentine’s Day, as more than half of American adults feel they have more money to spend, compared to only 42% in an ICSC survey conducted one month ago. Generally, younger consumers surveyed feel that they have more money in their pockets than older consumers.

Increased Valentine’s Day Spending Expected

Total Valentine’s Day spending is expected to reach $17.6 billion, according to the National Retail Federation’s 2012 Valentine’s Day Consumer Intentions and Actions survey conducted by consumer-intelligence provider BIGinsight.