Wendi Levy

Features: Multicultural Moguls

The Mixed Chicks want to share an important message: Let your natural curls be defined - not your race.

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park, California.

Target Offers Mixed Chicks Hair Care

Mixed Chicks co-founders Wendi Levy (left) and Kim Etheredge

Mixed Chicks hair care has begun a launch into 350-plus Target stores and in July will be expanding to more than 700 locations as well as on Target.com, the company says.

Target becomes the first mass retailer to offer the entire Mixed Chicks collection of cruelty-free and vegan natural products—which are specially formulated for multi-textured hair.