women

Fewer Women Shopped for Beauty in 2014

The vast majority of U.S. women—eight out of 10—shop for beauty products, but a 4% drop in 2014 brought the industry to its lowest level of shoppers since 2008, according to the Annual Beauty Consumer Economic Indicator, the latest beauty report from global information company The NPD Group.

Millennial, Gen X, Boomer Women Share Similarities

Despite some key distinctions in areas such as communication preferences and smartphone usage, women of all ages share surprising similarities when it comes to their shopping habits, according to SheSpeaks' new #GenWomen Survey.

WSL/Strategic Retail Study: More Than 1 in 2 Americans Can Barely Afford Basics

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Fifty-two percent of Americans are struggling to afford necessities—and for many even that is a stretch, according to WSL/Strategic Retail in its “How America Shops MegaTrends" report, "Moving On 2012.”

Other significant findings by WSL/Strategic Retail, which is a leading authority on shopper behavior and retail trends, in its newest report that was released on March 1: