YouTube

Great Clips to Debut TV Commercials Geared to Men Jan. 1

Starting on Jan. 1, 2015, Great Clips will begin a creative campaign to target male customers through new TV commercials with the character of “Ralphpunzel."

In an effort to reach Millennial males—the focal demographic for Great Clips—the spots will run during the most-watched college football bowl games and the College Football Playoff semifinals New Year’s Day 2015 as well as the championship game Jan. 12, 2015. About 70% of Great Clips' customers are men.

New TABS Group Study: "Specialty Beauty Stores" Draw "Heavy" Product Buyers

TABS Group—a leading technology-enabled analytics firm servicing the consumer-products industry—released the results of its 2014 Beauty Consumer Insights Study Dec. 15 with lots of great news as well as excellent advice for what it calls "specialty beauty stores."

ULTA Beauty Is Testing Smaller Brick & Mortars

ULTA Beauty is experimenting with a smaller-store format at two locations and has big plans to beef up its distribution-centers infrastructure, the beauty retailer's CEO said in a Dec. 4 conference call with financial analysts on the company's excellent third-quarter 2014 results.

NYX Commences Its 3rd Annual FACE Awards

NYX Commences Its 3rd Annual FACE Awards 2014

NYX Cosmetics will host its multinational competition FACE Awards to name the Beauty Vlogger of the Year on YouTube at Club Nokia in Los Angeles on Aug. 22.

The third annual Fine Artistry of Cosmetic Elites Awards 2014 gives contestants a chance to win $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics and the opportunity to build a promising professional career in makeup artistry.

Beauty Brands Are Losing to Teens on YouTube

Pixability data software company YouTube study

A television mentality doesn’t work on YouTube. And teenage girls are doing it right—capturing substantially more viewers on YouTube than beauty manufacturers and beauty brands. These and other insights are available in data software company Pixability’s study “Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands.”