The Simply Smooth xtend keratin reparative magic potion NOT Shampoo was designed for dry, damaged, frizzy or curly hair that just can't get enough moisture. This intensive, no-lather cleansing conditioner works to restore hair to a calm, lustrous state. It is created with botanicals, keratin and collagen, and is a color safe, cleansing alternative to a traditional shampoo. It is also free of sulfates, parabens and sodium chloride. Visit www.simplysmoothhaircare.com.