Wink is hosting a "Buy One, Give One for the Cure" campaign for Breast Cancer Awareness. The natural lash and brow enhancer is aimed at giving a fuller appearance. For every bottle sold online and in stores this October, Wink will donate one bottle to a cancer survivor. The brand would like to exceed the more than 850 bottles it donated to survivors in 2014. Wink was developed by a MIT student in her dorm room in 2013, and it was included in Allure's 2015 Best of Beauty suitcase, among its many awards for its gentle and effective formulation.