Breaking the record for the highest attendance in its 10 years in Las Vegas, Cosmoprof 2012 united attendees and exhibitors, acting as a platform for networking, sharing products and cultivating new business relationships.
The event, which was held at the Mandalay Bay Convention Center from July 22 – 24, featured 856 exhibiting companies to a sold out show floor along with more than 25,000 attendees. CPNA brought importers, distributors, manufactures and global beauty leaders together under one roof. Brands represented at CPNA included new brands and industry leaders such as AHAVA, CONAIR, CND, Essie/L’Oreal Professional, Moroccan Oil, OPI Nail, Orly, RUSK, Schwarzkopf and Zotos International.
The International Buyer Program, sponsored by UNIPRO, the Italian Association of Cosmetic Industries, once again united buyers and sellers from around the world with the resources, contacts and data to build business partnerships. Beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors.
CPNA dedicated special sections on the show floor to distinct International Country Pavilions. This allowed small and medium companies from within select markets to participate in CPNA, including Brazil, China, Columbia, Italy, South Korea and Taiwan.
Discover Beauty, an exclusive initiative of CPNA, assisted emerging brands in finding the appropriate retail market, while highlighting new trends. One-on-one meetings with prominent retailers such as HSN and Nordstrom gave Discover Beauty brands critiques and feedback. This year, 15 brands competed for the prestigious Discover Beauty Award which went to Layla Cosmetics from Italy. BeautySage.com partnered with CPNA to host an exclusive Discover Beauty pop-up store that will feature three Discover Beauty brands from this year’s lineup. These brands include, Marula—The Leakey Collection, Recipe for men and Fairiche.
SPOTLIGHTS, another new initiative, offered smaller companies that excel on creativity, but seek economic solutions, the opportunity to showcase their products at CPNA. With 19 brands in the program, SPOTLIGHTS featured small artisan labels that are a prime fit for high-end retail stores, boutiques, salons and spas.
[Image courtesy of Y Public Relations]