Beauty retailers may want to consider complementing their essential oils offerings with diffusers. Consumers have been using essentials oils in their beauty regimens for years to achieve naturally radiant hair and skin; aside from aromatherapeutic and relaxation usages. But recent findings from Grand View Research also suggests that increasingly more essential oils users are pairing them with diffusers to avoid the side effects that can occur. What’s more, the aromatherapy diffusers market is expected to reach $2.68 billion by 2025 (from $1.22 billion in 2016).
The report highlighted some notable findings:
1) Ultrasonic diffusers—known for retaining oils’ therapeutic benefits, as they are heatless, and for being a quieter option—were the largest product segment in the category in 2016; followed by nebulizers—the fastest-growing segment and known as cold-air dispensers that disperse oils most quickly and superiorly in larger rooms; evaporative diffusers, which use fans, not heat; and heat diffusers, which use candles or electricity.
2) Although North America currently leads the way in essential oil diffuser usage (followed by Europe; Asia-Pacific; Central and South America; and the Middle East and Africa), Asia-Pacific’s category growth is expected to increase the most (9.8 percent) through 2025.
3) The top companies in the aromatherapy diffusers market are U.S.-based, and include Young Living Essential Oils, NOW Foods, dōTERRA International, Scentsy and Nu Skin Enterprises.
Also noteworthy for retailers, is the fact that although the products in this market were initially and primarily sold via multilevel marketing strategies, they are increasingly being sold through the retail channel.
[Image courtesy of Grand View Research]