Estetica Designs is a wig sponsor for "Styled to Rock," a new reality-TV show that's slated to air on the Style Network in the fall and is executive-produced by entertainer and entrepreneur Robyn "Rihanna" Fenty.
The designer-competition series will feature 12 aspiring designers who create cutting-edge styles for major celebrities as they compete for the title of America's next trendsetting designer.
Singer-songwriter, rapper and fashion designer Pharrell Williams, model Erin Wasson and Rihanna's stylist Mel Ottenberg are in the series as mentors to the up-and-coming designers.
Estetica Designs' Risqué Collection will be featured on the series throughout the season. It features sexy, fun and flirty wigs in a variety of colors, from bold to natural, in styles such as Obsession—a long, silky, straight wig—and Bliss—a sultry, chin-length, layered bob.
The line was created with Futura Fiber, a new advancement in hair technology. (See page 64, "Kanekalon Futura Fiber" Photo Essay, April, Beauty Store Business. A Futura Fiber dinner seminar—with demos—was held for those attending Beauty Expo USA 2013 in Las Vegas this past January.) The high-heat resistant, synthetic fiber is designed to provide countless, long-lasting styling possibilities. Feeling completely natural, Futura Fiber works to provide the qualities of premium human hair at a fraction of the cost.
[Image courtesy of Estetica Designs]