Tweezerman International has selected Olympic gold medalist skier Lindsey Vonn as its first brand ambassador. Vonn has a United States record 59 World Cup wins, 14 FIS Alpine World Cup titles, four overall Crystal Globes and two World Championship titles. In addition, she is the only American woman to have captured a downhill gold at the Olympics in 2010.
“Tweezerman is all about preparation, precision and performance. So in choosing our very first brand ambassador, we looked for someone who perfectly embodies these values and who shares our dedication to excellence and being the best of the best,” says Dr. Cornelia "Conny" Wittke, Tweezerman president and CEO and member of the board of management of ZWILLING Beauty Group.
In Tweezerman’s research, the company found that 32% of women in the United States know the brand. And of those familiar with the brand, 76% have purchased a Tweezerman product. Additionally, of those who have purchased a Tweezerman product, 90% say they will buy Tweezerman products again.
As a result, the company determined that with focused effort Tweezerman can develop an even greater following of the brand. Its new campaign will feature Vonn in its first TV commercial, which will air on networks, such as Bravo, E!, WE tv, Style Network, TLC and OWN, as well as on websites, including ABC.com, People.com, InStyle.com, MarieClaire.com and HuffingtonPost.com.
Consumers can watch behind-the-scenes videos and images and check out beauty tips from Vonn, as well as enjoy contests, product highlights and other features at tweezerman.com/lindseyvonn.
[Image courtesy of Tweezerman International]