HBA Global Expo

This event provides a unique perspective on the beauty industry.
Courtesy of HBA Global Expo

In the shadow of famous landmarks that include the Statue of Liberty and the Empire State Building, a thriving beauty industry exists in New York City. Many of the world’s largest beauty brands claim the Big Apple as home and, naturally, so do the companies that have built their businesses on serving them.

Recognizing this city’s strong connection to the beauty industry, HBA Global Expo and Conference first debuted at New York City’s Jacob K. Javits Convention Center in 1993 and grew to become an unrivaled beauty trade event that showcases the entire product development process from concept to consumer. Initially billed as a packaging show, its ideal location enabled expansion into many other facets of the beauty industry. This year, the event—which attracts interest from all facets of the beauty business—will be held from June 19-21.

“HBA Global is now known as a barometer of the industry. Industry professionals from all over the world attend the show to find out what is new and what is next for beauty and personal-care product development,” says Jill Birkett, brand director of beauty and wellness for UBM Live.

The event attracts more than 500 exhibitors and educational partners, and upwards of 16,000 attendees from a wide variety of beauty and personal-care brands and backgrounds. Exhibitors represent the entire spectrum of product development, including sectors such as primary and secondary packaging, point-of-sale displays, raw materials, ingredients, private labeling, contract manufacturing, fragrance sampling and equipment. Retailer attendees have included household brands such as CVS, Sally Beauty, ULTA and Macy’s. The event also finds an audience with importers and distributors, as well as salon, spa, resort and medical-wellness center owners.

“There are other trade shows that are focused on a particular area of the product development cycle—packaging, ingredients, hair care, skin care, or safety and regulations—but HBA Global Expo and Conference is the only event to showcase and discuss the entire product development process,” adds Birkett.

[All images courtesy of HBA Global Expo]