ingredients labels

Confusion Over Personal-Care Ingredients Impacts Purchases

Retail customers are having difficulty making purchase decisions for personal-care products due to unfamiliar ingredients on product labels, according to a “2017 Ingredient Confusion” study by Label Insight, a product-transparency agency. The study found that 81 percent of the more than 1,000 consumers surveyed do not recognize ingredients on personal-care product labels on a regular basis. And a mere 2 percent “always” understand what they are reading on labels.