ingredients

Transparency Expands in Fragrance Market

Transparency in beauty has reached a new milestone, as both Procter & Gamble and Unilever have announced initiatives to provide consumers with their fragrance ingredients lists down to the very scarce elements of their formulations. These initiatives help position the mega corporations as relevant and responsive to the growing consumer concern over ingredient impact on their bodies.

Natural Selection

12 problem-solving haircare ingredients. Beauty store and salon owners, take note.

While common sense may suggest that there’s no such thing as having too many choices, human nature dictates the opposite. Take the famous jam study, wherein sociologists set up two displays at a gourmet store. The first contained six preserve options, the other boasted an array of 24. All customers were offered a dollar-off coupon if they bought a jar. In the end, 30 percent of shoppers exposed to the smaller selection took home jelly, while only three percent of the latter group made a purchase.

Reverse the Signs of Aging

Learn the science behind top antiaging ingredients to recommend the best solutions for your customers.

If you sell beauty products in your boutique or spa, it’s probably safe to assume that you discuss antiaging products with your customers on a regular basis. But have you ever stopped to really think about what antiaging is—and what antiaging products you should be recommending to your clients? Here we delve deeper to examine the antiaging skin category, which is expected to continue to drive beauty sales.