International Openings Available for "California: A State of Beauty" Pavilions

Twenty-six California-based beauty brands looking to expand internationally have been selected for a special California export initiative in conjunction with Cosmoprof Worldwide Bologna 2013 on March 8-11 in Bologna, Italy, and Beautyworld Middle East 2013 on May 28-30 in Dubai, United Arab Emirates.

The trade-missions initiative is being organized by the Center for International Trade Development in Long Beach, California.

And CITD-Long Beach has a few more spots available for beauty brands—specifically, California-based suppliers of hair care, nail care, skin care, cosmetics, spa products and fragrances—that want to attend either event "at a highly offset rate."

The "California: A State of Beauty" pavilion launched at Cosmoprof Worldwide Bologna 2012 with 11 participants, and generated more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in just eight months.

Lincoln Lee, director of Dermaesthetics Beverly Hills, calls the initiative “a once in a lifetime opportunity,” adding, “We received financial, media and organizational assistance. The ability to collaborate and represent California-made goods was immeasurable.”

Emilio Smeke, founder of Daily Concepts, says, “As a new business, what the Center for International Trade Development [in Long Beach, California,] offers before, during and after our participation in [its] 'California: A State of Beauty' pavilions is invaluable. We are grateful to have been selected and know our participation will help us quickly expand internationally.”

The 26 current brands also include CellCeuticals, Johnny B. Haircare, La Fresh, Laguna Candles, Mirabella, Nubar, NYX Cosmetics, Yosh and Zerran International (pictured here at Cosmoprof Worldwide Bologna 2012 with Italian beauty bloggers). Not all of the 26 brands are participating at both shows.

For more information on the "California: A State of Beauty" pavilions, visit

[Image courtesy of Center for International Trade Development in Long Beach, California]