The annual event, which began March 11 and lasts through March 31, focuses on fresh-faced, spring looks and corresponding free gifts-with-purchase, beauty tips, complimentary in-store consultations and demonstrations from top beauty-brand experts.
Each day throughout the event features one "Beauty Steal" and a "Beauty Focus Day." A Beauty Steal includes special pricing and "Buy 1 Get 1 FREE" offers. A Beauty Focus Day provides makeup and skincare specialists who focus on selected brands that date, providing customized makeup tips, trend updates and skin consultations.
Appointments for complimentary makeup and skin consultations are being scheduled at individual ULTA Beauty stores.
The event has more than 20 cosmetic and skincare brands as participants, including Napoleon Perdis Cosmetics, Murad, Stila, Clarisonic and Philosophy.
ULTA Beauty Facebook fans are receiving daily posts throughout the event.
[Image: thinkstock.com/Digital Vision collection]