Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.
Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.
"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."
A Texas native, Heffley began his career in the professional-beauty industry at age 19—taking a summer job in a distributor's warehouse. He then worked as a DSC and as a sales manager for Sally Beauty Co.