InStyler Professional has partnered with Los Angeles-based manufacturers rep firm Jay Halaby + Associates. The manufacturers rep firm, which now boasts 25 sales reps for professional distribution, will be sourcing and opening new avenues of U.S. distribution for the brand.
“We are very excited to partner with Jay and his team,” said InStyler Professional’s Dev Rice. “He understands how game-changing our styling tools are, and we know he and his team will be instrumental in helping us expand rapidly.”
InStyler Professional plans to launch its first professional tool, The InStyler IQ, this year. The patented professional tool’s launch will be followed by a collection of hairstyling tools, says the company. Dean Banowetz will also continue to be the face and lead brand development and styling expert for the brand. He will be developing an InStyler Pro styling team to help stylists learn about InStyler Professional’s latest innovations.
[Image: Courtesy of InStyler Professional]