By now, most people have either heard of blogging, know someone who blogs or blog themselves. Businesses all over the country use blogging to network and market themselves, often hiring professionals to write regular commentary on their business or product. It has become an essential part of the beauty industry as well, with brands, salon/spas and stores promoting their businesses through this social medium. While blogging has become well-known and even commonplace, many businesses have taken it a step further, ramping up into another social network that has become hugely popular for consumers and business owners: vlogging.
Vlogging, or video blogging, is the latest way for businesses to promote their products and services. Sites such as YouTube have exploded with vloggers, both individuals and those associated with companies and products. Independent vloggers rate products, give tutorials on makeup and hair and provide tons of publicity for brands, salon/spas and stores. Businesses are finding that vlogging pays big in exposure and, as a result, are creating their own videos for their customers and to promote their products and services.
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