One of the professional beauty industry’s leading sales organizations, The Kirschner Group (TKG) has announced the creation of a new social media and digital marketing department specifically designed to offer clients a unique opportunity to increase brand awareness and growth in the digital space. To accomplish this goal, TKG has partnered with Creative Age Publications, the leading beauty trade magazine publisher of more than eight titles (including Beauty Store Business) that span all beauty categories and have a combined online reach of more than 2.5 million digital viewers.
Spearheading the effort is Beauty Store Business magazine’s former managing editor, award-winning journalist and social-media expert Breanna Armstrong (shown), who will serve as director of social media and digital marketing. Along with her talented team, Armstrong will create vital content in collaboration with some of the beauty industry’s biggest influencers.
"In this rapidly changing market where social media is the new growth driver for businesses, Breanna's influencer relationships and understanding of how to harness their followers becomes a valuable asset to the companies we represent," said Harlan Kirschner, CEO of The Kirschner Group, Inc.
“Working with influencers and brands is a niche and passion of mine, and I have brought brands and influencers together over the years to create successful online platforms through these key collaborations,” adds Armstrong.
TKG will offer its clients marketing services such as videos, blog posts and social media accounts—of course, always providing engaging, quality content tailored to its connected audience of beauty enthusiasts. With its large digital audience, Creative Age Publications has its finger on the pulse of the industry, and will work together with TKG to effectively spread the word about exciting products to online audiences.
Creative Age's CEO Deborah Carver says, “Creative Age Publications is excited to partner with The Kirschner Group to support the social-media growth of brands via digital marketing to help escalate brands to a new, online presence. With our 2.5 million online reach across our publications and Breanna’s execution, brands will see a huge increase in social presence."
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