Korean Beauty

Mask Magic: The Best Sheet Masks to Cover All Your Customers’ Needs

Wendy Malla, business owner and licensed esthetician at San Francisco’s Absolute Esthetics

Scroll through any Instagram feed these days and you’ll likely see it—a photo of a celebrity wearing a sheet mask. Drew Barrymore, January Jones, Mindy Kaling and even Sean
Combs have taken selfies wearing sheet masks as they relax at home or prepare for red carpet events. The Korean-beauty secret originally landed in the U.S. around 2009, and since then, the trend has only increased in popularity.

Features: The K Beauty Craze

Discover how South Korea is influencing the global natural beauty market as we break down 12 hot trends and how to try them.

By now we've all noticed the recent surge in BB creams, sheet masks, and unusual natural ingredients like snail mucin on the market. But what you may not realize is just how many of the latest emerging natural beauty trends have come from South Korea.