Lucky, the magazine about shopping, is debuting its FABB: Fashion and Beauty Bloggers Conference on the West Coast in Los Angeles on April 30. The event is marketed as the first blogger event of its kind, featuring what it calls an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community.
FABB is being held at the Annenberg Community Beach House in Santa Monica. The daylong event is set to comprise a series of panels and keynotes. Agenda topics include "Staying True to Your Voice," "What Fashion Can Learn from Hollywood," "My Entrepreneurial Story," "Turning Your Dream Into a Business," "Monetization for Bloggers—What Works, What Doesn't, What's Next" and "Working with Brands the Right Way."
"We've selected an amazing group of people who are redefining how fashion and technology work together," said Lucky Editor-in-Chief Brandon Holley. "These thought leaders set the trends for fashion and beauty blogging, ecommerce, social media and more. We couldn't be happier welcoming them into the Lucky FABB family. The interaction between the panels, dialogue between bloggers and the Lucky reader watching the live streaming video promises to be completely engaging and innovative."
Zac Posen, designer of his eponymous label, will kick off the day with a keynote address on social-media presence and what bloggers mean to fashion. Randi Zuckerberg, former head of marketing at Facebook and founder and CEO of R to Z Studios, will give a second keynote address on using social media to build one's business. The event’s highlights include celebrity chats with actress and co-founder of The Honest Company Jessica Alba; and Elizabeth Banks, actress and founder of ElizabethBanks.com.
Amongst a diverse roster of about 40 beauty and fashion influentials participating in the event are executive vice president and artistic director of OPI Suzi-Weiss Fischmann, founder of Kate Somerville Skincare Kate Somerville, executive creative director of Urban Decay Wende Zomnir, celebrity hairstylist and co-founder of The Beauty Department Kristin Ess, founder of Drybar Alli Webb, vice president of corporate public relations at Neiman Marcus Gabrielle de Papp, and "Mad Men" costume designer and author of The Fashion File Janie Bryant.
The FABB conference is being presented by P&G Beauty & Grooming. Its sponsors include Zappos.com, Samsung, Jellypop, Michael Stars, Miss Me, LeSportsac and Tacori. The day will conclude at the House of Zappos, sponsored by Zappos.com, with a cocktail party and performance by A Fine Frenzy.