Helen of Troy, one of the hottest product developers in the professional beauty industry — boasting hair appliances, tools and popular brands such as Hot Tools and Gold ’N Hot, along with many other lines — has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and...

Though he's only in his early 30s, Mustafa Avci, the owner of Salon M in Brooklyn, New York, has a devoted legion of online fans — and big plans for the future. Specializing in one-of-a-kind styling creations and chic hair artistry, he’s making waves in the industry by bringing classic Hollywood glamour, à la Marilyn Monroe, back into the forefront of trends.

Working with everyone from Turkish movie stars to Instagram’s rising up-and-coming artists, here’s how he went from a being a...

By now we've all noticed the recent surge in BB creams, sheet masks, and unusual natural ingredients like snail mucin on the market. But what you may not realize is just how many of the latest emerging natural beauty trends have come from South Korea.

Last year alone, South Korea exported an estimated $208 million in cosmetics to the United States—which is expected to rise to $1 billion within the next five years. To get the low-down on the hottest trends in the natural beauty world,...

One thing is for sure: the beauty industry has transformed drastically in the last 10 to 15 years. In that time, some new faces — and products — have appeared on the scene, as well as technological innovations that have transformed the way we market, discover and share new products with the world.

We spoke with 20 of the industry’s most successful young entrepreneurs to tap into their keen insights on this new age of beauty. Unsurprisingly, social media was largely credited for...

Tom Winarick, President of Palladio Beauty, is no stranger to the cosmetic industry. His grandfather, Arthur Winarick, was a Russian immigrant who settled on the Lower East Side of Manhattan and became a barber who would go on to create one of the most iconic beauty products in America - Jeris Hair Tonic. Known for its neon-green formula, Jeris was formulated in the bathtub of Arthur Winarick’s apartment. He began selling it to local barbers within the Russian and Jewish communities, and...

Leyla Milani made a huge impression as briefcase model #13 on the hit NBC show, Deal or No Deal. Known for her beautiful hair, she quickly became recognized around the world. Even Oprah had her on her show to praise her for her va-va-voom natural hair. Being an entrepreneur, Milani created Leyla Milani Hair to give her countless fans a chance to get her look through her luxurious line of clip-in extensions, styling tools and hair care.

How did you develop the idea for...