Launched in January 2016, juice BEAUTY “Phyto-Pigments” Color offers 78 organic and antioxidant-rich makeup products for your customers. Actress Gwyneth Paltrow is the creative director, makeup and worked with her team to develop this collection of high-performance makeup created with certified natural ingredients. It is a full makeup line designed with plant-derived Phyto-Pigments to create a flawless complexion for your customers.

Read on about these products in our...

2016 beauty trends

Strobing, tie-dying, glitter beards - you may have heard some of these terms floating around on social media and assumed the ’70s were back. Luckily, that is not the case. But it does leave the question: What exactly are these trends anyway? More importantly, what do they mean for your beauty professionals?

The short answer: These trending topics are a great opportunity to show off tried-and-true products in a brand-new spotlight. But beyond that, these buzzwords bring with them a...

Michael Dubin, the CEO and co-founder of Dollar Shave Club, first appeared on the beauty scene when he broke the Internet with his comedic and unique commercials… and one brilliant idea. The company has since gone from 5,000 members on its first day to 2.7 million members and counting, today. DSC has completely re-shaved the men’s grooming industry by offering its members an affordable and hassle-free way to get razors straight to their doors.

Dollar Shave Club has its own grooming...

Anastasia Soare pulls up to the set of our photo shoot in her Maserati with a Chanel wardrobe bag and Prada roller suitcase close behind her. Ready to start the shoot, the first thing she pulls out of her suitcase are her shoe options for the cover wardrobe, red bottoms and all. The outfits are fresh off the runway and down to the last detail she is perfectly on point. Soare told the Beauty Store Business staff that she styles herself. As one of the leading CEOs in beauty, you can see the...

Pioneers of the "Multicultural Revolution," Mixed Chicks co-founders Kim Etheredge and Wendi Levy want all women to embrace their natural beauty—“whether you’re black, white, Asian, Mediterranean, or any glorious combination of the above” (as their inspirational slogan goes). Today, you can now find their products in well-known national retailers like Target, Walmart, Bed, Bath & Beyond, various beauty-supply chains and even overseas, with their company headquartered in Canoga Park,...

The problem of counterfeit cosmetics and other counterfeit beauty products has become much more prominent and frightening of late with reports of fake beauty SKUs containing toxins that have led to several serious, high-profile injuries — and even one death. A unit chief at the Federal Bureau of Investigation has noted, “Counterfeit cosmetics sometimes contain harmful or even carcinogenic ingredients, perhaps not intentionally designed to harm — but because the counterfeiters feel no...