I was 15 when my grandmother first took me to see an esthetician for a facial. This was on top of the fact that my father is a dermatologist and was carefully looking at my skin and the emergence of a few pimples here and there. My grandma told me that while my father was always going to be able to fix pimples, the esthetician would be able to teach me how to prevent them. She would teach me about skin health care. I am forever grateful for that first facial visit.

When speaking with...

With an improving economy, a drop in unemployment, and an overall better fiscal outlook, stores are beginning to see more customers. Finally. Just as you are experiencing an uptick, so are your competitors. If you want to attract and keep potential new customers, it may be time to give your store the ultimate makeover. Your customers are always seeking a makeover for themselves, so why can't your store go through one too? Sometimes all we need is just a little freshening up, a thorough...

Anti-virus leader Symantec sent shockwaves through the beauty retail community with the statement that anti-virus software is dead, leaving beauty store owners wondering, "Now what?"

Symantec dropped the bombshell to make a point. These days a computer armed with a good firewall and some topflight anti-virus software is simply no match against a sophisticated, determined hacker. The reason: The number of new viruses unleashed on the public every day can be as many as 200,000,...

Jason Freeman

Jason Freeman, managing director of Bio Creative Labs in Costa Mesa, California, comes from a long line of family members in the beauty industry; his great-great-uncle started one of the first professional-beauty supply distributorships in the country. Freeman himself, after starting as a sales rep with his father’s company, always dreamed of creating his own brand—and today his company encompasses Mani Sation, Pedi Sation, BCL Spa and Petal Fresh brands, with reach in 68 countries. ...

With about a month to go until thousands in the beauty biz descend upon Las Vegas for this year's much-anticipated Cosmoprof North America trade show, CPNA marketing director Daniela Ciocan couldn't be more excited about this year's lineup. In addition to new educational offerings and must-see show sections, Ciocan was eager to talk with Beauty Store Business about the 44 new and unique beauty brands that will be featured in the show's DISCOVER BEAUTY and DISCOVER BEAUTY SPOTLIGHTS...

What kind of start has 2015 been for your store? Are you still doing things the same way you've done them for years or are you ready to make some killer changes? It's time to let go of your old ways and take a different approach. It's easy to get stuck in a rut. It's safe. It's comfortable. Frankly, it's effortless. And as long as your competition is doing the exact same thing, it's okay. But you know they're not. They're making changes--and perhaps some good ones. Therefore, you need to get...