Editor's note: This new column will cover the latest in the makeup product category so you can sell more cosmetics and cosmetic-related merchandise.

Contouring and highlighting are the biggest trends to hit makeup in 2015 so far. Celebrities from Kim Kardashian to Kerry Washington are all doing it, meaning customers will be asking how they can achieve the looks. There is often a misunderstanding about how to properly define those terms and how to market and merchandise the...

While untold numbers of beauty retailers are saving money by moving to the cloud, IT experts say these businesses need to ensure their cloud contracts include ironclad security protections or they'll suffer an uncertain future. "After reading in the news how accounts are hacked and sensitive photos of celebrities are sold, anything that uses cloud services can be a real issue," says Kim Snyder, CEO of Overall Beauty. "You need to know how safe your...

It's natural to look at your team and readily pick out your top performers, identify your mediocre ones and, of course, sigh with frustration at your worst associates. Obviously, the best ones are your keepers. They make your managerial life easier and ensure that everything runs smoothly. As for those in the middle, frankly, they're your worker bees. They simply get the job done with at least the minimum requirements of the job. Then there are those low performers. They're the banes of your...

I was 15 when my grandmother first took me to see an esthetician for a facial. This was on top of the fact that my father is a dermatologist and was carefully looking at my skin and the emergence of a few pimples here and there. My grandma told me that while my father was always going to be able to fix pimples, the esthetician would be able to teach me how to prevent them. She would teach me about skin health care. I am forever grateful for that first facial visit.

When speaking with...

With an improving economy, a drop in unemployment, and an overall better fiscal outlook, stores are beginning to see more customers. Finally. Just as you are experiencing an uptick, so are your competitors. If you want to attract and keep potential new customers, it may be time to give your store the ultimate makeover. Your customers are always seeking a makeover for themselves, so why can't your store go through one too? Sometimes all we need is just a little freshening up, a thorough...

Anti-virus leader Symantec sent shockwaves through the beauty retail community with the statement that anti-virus software is dead, leaving beauty store owners wondering, "Now what?"

Symantec dropped the bombshell to make a point. These days a computer armed with a good firewall and some topflight anti-virus software is simply no match against a sophisticated, determined hacker. The reason: The number of new viruses unleashed on the public every day can be as many as 200,000,...