Having 500,000 loyal followers on Instagram, owning and running a thriving, new salon and serving as CosmoProf’s first brand ambassador, Larisa Love has achieved tremendous success by, quite simply, being herself. Known for her signature chairspinning hair transformation video posts, Love quickly became a highly sought-after hair artist. The eye-catching videos showcase her exquisite talent featuring natural to vibrant hair colors—while always conveying a sense of fun. The combination has...

When Laura Kaszoni came to America from Romania in 2006 with her one-year-old daughter, all they brought with them was a small suitcase, $300 and big dreams for the future.

Initially she planned to stay in the U.S. for five years, but success in the beauty industry—fueled by her passion for hair styling—blossomed into a full-time career. “The reason I came to the states was to make sure that my daughter would have the opportunity to build a life in this country in the future. Five...

Back by popular demand, we’ve updated our “uncommon” holiday calendar for 2017. Leverage these lesser-known, playful observances for creative promotions that will enhance your customers’ in-store experience and boosts sales!

FEBRUARY

Cherry Month:
Who knew the month of February was Cherry Month? To give the typical Valentines Day displays a little variety, or simply to start the red-and-pink displays extra early, pull together all cherry-scented...

Last November, Eddie Jhin, president of Atlanta-based Jinny United, was in Cherry Hill, New Jersey, to receive the keys to the newest warehouse for Jinny Beauty Supply, the company’s flagship multicultural beauty distribution business. While opening this New York-adjacent, 145,000-square-foot facility marks a new level of success, the distributor was already very well-established with more than 1.4 million square feet of warehouse space in 11 cities across the United States. Having...

Cosmoprof North America (CPNA) 2016 proved to be another successful show with record-breaking numbers. The return of special areas (think: Discover Beauty and Discover Scent) plus new additions, like Discover Green and Glamour Me, solidified the strength of the exhibition in both forecasting and providing the latest trends in the beauty industry. Says Daniela Ciocan, marketing director of Cosmoprof North America, “We look forward to continuing strategic and thoughtful expansions to best...

The Indie Beauty Expo hit Los Angeles by storm this May, featuring indie exhibitors and informative seminars in a glamorous setting at the Shrine Expo Hall. With 105 brands in attendance, several suppliers and products jumped out to us the most. The Indie Beauty Expo returned to New York on August 24-25. For more information, visit indiebeautyexpo.com.

See our top 7 products from the iBE showroom floor in our...