Global nonprofit trade association Mobile Marketing Association’s “Forum New York: The Mobile Experience” is set to take place June 11-13 at The Roosevelt Hotel. The event is positioned to educate brand marketers along with journalists, analysts and bloggers on the international mobile experience, while also providing an opportunity for networking.
Thought leaders who will be present include: Mario Ribera, global director of mobile local & commerce at Microsoft; Gary Schwartz, president and CEO of Impact Mobile; Greg Stuart, global CEO of MMA; and Michael Becker, managing director for North America at MMA.
The trade association, which focuses on mobile marketing and its associated technologies, will feature The Mobile Experience Lab at its New York event. The lab is an interactive way for delegates, media, analysts and bloggers to meet the industry's thought leaders and experience the most innovative mobile campaigns firsthand. The agenda includes keynotes, roundtables and workshops covering topics such as: Fundamentals of Mobile Marketing Success; Uncovering the Best Practice in Hyper Local Marketing and Consumer Engagement; Retailer Embraces Mobile Influenced Commerce—Strategies & Measures; and How Trusted Brand Product Data Enhances Mobile Virtual Shopping.
This year's forum sponsors include MMA premium members Coca-Cola, Microsoft Advertising and Millennial Media; registration sponsor AT&T AdWorks; and corporate sponsor ExactTarget. The forum's mobile partner is Gotcha, and MMA media partners include Mobile Marketer and mobiThinking.