Just when you thought you were catching up with technology by completing your website and setting up a Facebook page, mobile retailing has come along to throw you for a loop. The ability to access the Internet through our mobile phones has opened up a whole new world for retailers. The senior vice president of global ecommerce for Walmart recently said that while the previous era focused on taking the store and bringing it to the Web, the next generation is bringing the Web to the store. And the numbers are there to back up this theory. ABI Research reports that mobile commerce grew 143%—from $1.4 billion in 2009 to $3.4 billion in 2010, while the National Retail Federation projects that by 2015 shoppers around the world will use mobile phones to purchase goods and services worth close to $120 billion.
The good news is mobile retailing is still fairly new and can be a relatively easy way to bring in new customers and reignite interest from existing customers. And since smartphone and tablet technologies show no signs of slowing down, now is the time to jump in and start exploring your options.
Beauty Store Business has compiled some of the most frequently asked questions about mobile retailing and marketing with some easy-to-understand answers to help you get ready for this next retailing era.