Retailers looking to increase options for their men’s and baby product offerings may want to attend NY NOW, the Market for Home, Lifestyle + Gift. The summer edition of NY NOW will host more than 85 brands in its Baby + Child section for the upcoming summer market; while its Personal Care + Wellness section, within NY NOW’s LIFESTYLE area, will feature some new men’s product offerings.
NY NOW will take place at the Jacob K. Javits Convention Center, Aug. 19-23; with the Handmade Global Design section being offered Aug. 19-22, and the Home, Lifestyle, Handmade section taking place Aug. 20-23.
Fifteen percent of the baby brands will be new to the show; with a special focus this summer on new brands, eco-friendly and sustainable products, as well as offerings from around the world. The Baby + Child section will be open Aug. 20 through Aug. 23 and located in the 7000 and 7100 aisles. “The Baby + Child section gives buyers the opportunity to stock their shelves with an eclectic and unique mix of products they won’t see anywhere else,” said Randi Mohr, group show director for NY NOW and vice president of Emerald Expositions.
The sold-out Personal Care + Wellness section will be located on Level 1 of the Jacob K. Javits Convention Center and will be open Aug. 20-23. It will feature nearly 100 established and emerging brands. Some of the men’s brands that will be found in this section include:
Duke Cannon Supply Co., featuring a variety of men’s grooming products
Olivina Men, featuring natural grooming products for men
Perma Brands Corp., featuring men's shaving and grooming products
“The Personal Care + Wellness section is one of the things that makes shopping at NY NOW so unique for buyers. It allows them to explore new and affordable products to bring to their stores … which will help them stand out as we head into the busy holiday shopping season,” said Mohr. “From up and coming brands to natural and organic products made in the U.S. and even those tailored toward men, this section has something to make everyone on a shopper’s gift list feel special and celebrated.”
[Image courtesy of NY NOW]