Morphe Brushes

The Morphe X Jaclyn Hill Palette Launches Tomorrow

The highly anticipated palette debuts on Wednesday, June 21 at 8 a.m. PST

The Morphe X Jaclyn Hill Palette that's been two years in the making has fans of the cult-favorite brand and the Insta-famous YouTuber elated. Hill has collaborated with Morphe in the past, with her Jaclyn Hill Favorites palette and her Jaclyn Hill's Favorite Brushes collection; however, the new Jaclyn Hill Palette features 35 brand-new eyeshadow shades in a range of mattes, shimmers, satins, foils and glitters—using all-new formulations.

Morphe Liquid Lipstick

The Morphe Liquid Lipsticks are a liquid lip lover’s dream with 22 colors to choose from including nudes, plums, reds and vibrant shades, the liquid cream formula goes on smooth and dries down to an even finish that’s comfortable and long lasting.

SRP: $12.99

For more information visit: Morphe Brushes.

Feature: Top 20 CEOS Under 40

With blazing energy and business savvy, these young CEOs are leading the beauty industry into a new era.

One thing is for sure: the beauty industry has transformed drastically in the last 10 to 15 years. In that time, some new faces — and products — have appeared on the scene, as well as technological innovations that have transformed the way we market, discover and share new products with the world.

Jeffree Star wants more, more, more!

Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.

It was an exciting night for fans who were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.