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Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning...

Despite some key distinctions in areas such as communication preferences and smartphone usage, women of all ages share surprising similarities when it comes to their shopping habits, according to...

When it comes to offering fragrances online, FrangranceNet.com is a clear leader, touting more than 15 million visitors annually, more than 2 million packages shipped worldwide...

Say the word "coke" and your mind probably conjures up the refreshing image of a cool, bubbly drink. Now say the name of your store. What image comes to mind? More importantly, what image comes to your customers' minds?...

Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, along with her husband Cameron Webb, creative director, Drybar is one of...

Google SEO: What's Working Now for Beauty Stores

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the...