NPEW 2012 Sees Record Number of Retailers

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The Natural Products Expo West trade show this past Thursday through Sunday saw more than 60,000 industry members and 2,000-plus exhibiting companies—with more than 540 of them being new companies—fill 1 million-plus net square feet at the Anaheim Convention Center in California.

“The number of new exhibiting companies and products launched at Expo West demonstrates the strength of our industry and the level of confidence in the growth of natural, organic and healthy lifestyle products,” said Adam Andersen, show director for Natural Products Expo West.

Industry discussion revolved around the United States and European Union organic equivalency; the non-GMO (non-Genetically Modified Organisms) movement through support of the Just Label It campaign; and recent developments in the U.S. Food and Drug Administration’s New Dietary Ingredients Guidance.

United States Department of Agriculture deputy secretary Kathleen Merrigan also spoke at the show about how to build regional food systems across the country, while supporting producers, stimulating local economies and creating job opportunities.

The show—which is produced by New Hope Natural Media, a division of Penton Media—saw retail-buyer attendance growth of 13%.

“The fact that there are this many people here and so many new products is reflective of how well the industry is doing,” said Jimbo Someck, owner of San Diego-based natural grocer Jimbo’s Naturally.

In particular, Nutrition Business Journal data indicates industry growth of 8% over 2010, reaching annual sales of $127 billion in the United States.

Best new-product launches were voted on by members of the press during “Best of West: Press,” with awards going to Noosa, Aussie culture yoghurt; Bambooee, bamboo towels; and Inner-Eco, Coconut Water Probiotic Kefir.

Upcoming New Hope Natural Media trade shows include the Natural Products Association MarketPlace, June 14-16 at the Sands Expo and Convention Center/The Venetian Resort Hotel in Las Vegas; Natural Products Expo Asia, Aug. 23-25 at the Hong Kong Convention Centre; and Natural Products Expo East, Sept. 19-22 in Baltimore.

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