NYX Professional Makeup

There's More in Store

Beauty store
Discover how two of the biggest brick-and-mortar chains in the beauty industry create unique, personalized shopping experiences for their in-store customers.

The world of online shopping is more integral to a business’ success today than ever before. But that doesn’t mean that brick-and-mortar stores will become obsolete anytime soon. For customers, in-person shopping of makeup, skincare and haircare products is a sensory experience that can’t be replicated online. Though good customer service, dazzling displays and testers have always been integral to a brick-and-mortar store’s success, beauty retailers are now offering unique incentives to drive more people into the stores.

Perfect365 Adds Virtual NYX Makeup to its Offering

Augmented reality continues to broaden its reach in beauty. Webby-award winning virtual beauty platform Perfect365, with more than 100 million users, and NYX Professional Makeup have partnered via Perfect365 PRO to aid NYX makeup artists in developing looks for their clients. The app allows makeup artists to create looks for their clients via a live augmented reality mirror, which now includes 60 virtual NYX Professional Makeup products.