Okay Pure Naturals

Okay Pure Naturals Debuts New Babycare Line

Osman Mithavayani, vice president of Xtreme Beauty International (the maker of Okay Pure Naturals), recently spoke with Beauty Store Business's Kim Henderson to discuss the company's new, all-natural, gender-neutral line of baby products. For more information on Okay Pure Naturals, read the October cover story or visit okaypurenaturals.com.

[Videography and photography by Jason Bennett]

A Natural Fit

OKAY Pure Naturals boasts an ever-growing operation—thanks to consumers’ increasing interest in natural beauty products and one family’s fastidious, hands-on approach.

Ali Mithavayani, founder and CEO of Miami-based Xtreme Beauty International, the maker of OKAY Pure Naturals, has been an entrepreneur for decades. He forged his start by locally distributing products as a teenager, working as a beauty salesperson from age 13 until he moved stateside to seek an education after graduating high school.