Sapna Parikh, president of StyleBell.com, based in Princeton, New Jersey, is a self-professed tech junkie with a passion for numbers. So, it's no wonder that her ecommerce retail operation has grown at a rapid pace since its 2007 inception. But the brand's growth has also been a result of Parikh's integrity, which impacts everything from her direct dealings with manufacturers to her focus on customer service. Her staff of 10 even includes a stylist to help create the professional touch she prides herself on. "We're trying to replicate the chair experience for customers," Parikh notes. "What advice would you get in a salon? I think that's important to provide."
Beauty Store Business recently chatted with Parikh about the origins and growth of StyleBell.com—and what she sees for the future of her site and the ever-growing, and ever-evolving, business of ecommerce. To read the full interview, please visit the March Beauty Store Business Digital Edition.
[Photography by Armando Sanchez; logo courtesy of StyleBell.com]