Organic Personal Care, Cosmetics Expected to Reach $19.8 Billion

The global organic personal-care and cosmetic products market is expected to reach $19.8 billion by 2022, according to “Organic Personal Care and Cosmetic Products Market – Global Opportunities and Forecasts, 2015-2022” from Allied Market Research.

Consumers' increasing interest in beauty and personal care coupled with growing health awareness are the key drivers of the organic personal-care and cosmetic products market. North America proved to be the largest market, accounting for approximately 35 percent of the global market revenue, followed by Europe in 2015. 

Organic personal-care and cosmetic products made from plant extracts and natural ingredients contain minimal synthetic ingredients. Therefore, they are perceived as safer and more beneficial than regular personal-care and cosmetic products. Government organizations in various countries are encouraging the use of organic ingredients over synthetic in cosmetic products, thereby supplementing the market growth. Skin care, hair care and makeup are widely used organic-care products, collectively accounting for nearly four-fifths of the global organic personal-care and cosmetic products market in 2015. 

The high penetration of the internet worldwide, coupled with ease of availability and attractive discounts, has contributed to consumers preferring to buy through the online sales channel. This trend could ultimately boost online sales of organic personal-care and cosmetic products during the forecast period.

In North America, the highest demand for organic personal-care and cosmetic products comes from the United States, due to a higher awareness of the benefits associated with organic cosmetic products. Europe has been continuously exhibiting rising demand for organic personal-care and cosmetic products. France, Germany and the United Kingdom consolidated the majority of the market share in 2015. However, Asia-Pacific is emerging as a promising organic personal-care and cosmetic products market across the world. Asia-Pacific is expected to grow the fastest at 11.1 percent between 2016 and 2022. Japan and China constitute the largest share in the Asia-Pacific market.

Key findings of the study: 

  • The global organic personal-care and cosmetic product market is expected to grow at a rate of 10.2 percent during the forecast period.
  • Skin care will continue to dominate the market, accounting for nearly one-third of the market size by 2022.
  • Presently, the retail distribution channel dominates the global organic personal-care and cosmetic products market. However, the online channel is expected to grow the fastest at 11.8 percent during the forecast period.

North America, which generates the highest revenue in the global market, is expected to maintain its leading position during the forecast period. Key players in the market include Amway Corp., Arbonne Int’l, Aubrey Organics, Burt's Bees, Estee Lauder Cos., L'Occitane en Provence, L'Oreal Int’l, Oriflame Cosmetics, Weleda and Yves Rocher. The operating players in the market have adopted expansion and acquisition strategies to remain competitive in the global the market.

[Image courtesy of Allied Market Research]