P&G Beauty & Grooming is debuting the Vidal Sassoon Pro Series as an affordable, quality haircolor, haircare and styling line at mass-market retailers nationwide this month. “We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s vice president and general manager of North America Hair Care & Color.
“Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair,” adds Geiger.
Ben Skervin, Vidal Sassoon Pro Series celebrity hairstylist ambassador, states, “My clients are always asking me how to re-create their salon look at home. Without a doubt, this starts with the products that they use.”
The line has suggested retail prices from $2.49 to $8.99.
[Image courtesy of Vidal Sassoon Pro Series]