Pixi Beauty Opens Its First U.S. Store

The branded beauty store trend continues with London-based Pixi Beauty. Available in the United States via Target stores and online, Pixi Beauty has opened its first U.S. store.

The brand, which was founded by Swedish makeup artist Petra Strand more than 10 years ago, now occupies a nearly 1,700-square-foot boutique on Abbott Kinney Boulevard in Los Angeles’ Venice area; which happens to be near its U.S. headquarters in Santa Monica.

Known for being affordable and “infused with botanicals and beneficial ingredients,” the Pixi Beauty product line includes both skin care and makeup. It’s products range from its popular Glow Tonic facial toner, which is available in three sizes plus on-the-go pads, to its award-winning Endless Silky Eye Pen.

The new location will support Pixi Beauty's growing product line as well as its ability to educate customers about the brand in-store.

[Image courtesy of Pixi Beauty]