Prestige makeup sales within U.S. department stores grew 8% to $1.8 billion in the period January 2012 through June 2012, according to leading market-research company The NPD Group. Here are some other key findings:
Nail and sets segments grew by 68%
Color enamel grew by 70%
Nail care increased by 36%
Base/top coats grew by more than 100%
Makeup set sales increase by 19%
Lip color grew by 10%
All other lip products (multifunctional lip products, moisturizers, etc.) grew by 54%
Lip gloss and lip liner both increased by 3%
Mascara was up by 6%
Eyeliner increased 11%
Foundation, concealer and blush were all up by 7%
Powder increased by 9%
“The trends in prestige makeup for the first half of 2012 are quite telling ... Consumers continue their desire to play with color, and accentuate and define their eyes. Underlying these trends is one consistent element: they have the lowest price points in the prestige marketplace,” says Karen Grant, vice president and senior global industry analyst, The NPD Group. “In prestige makeup, the choices driving trend continue to indicate very calculated investments,” she concludes.
Maybe you already offer prestige lines, but if you don’t, it might be a profitable niche for your store. Why not dip a toe in the water and try it out?
[Image courtesy of Thinkstock.com]